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Thursday, March 23, 2017
Loyalty Program News. -- What's this that I signed up for? Day 17
Thursday, March 23, 2017
Loyalty Program News. -- What's this that I signed up for?
[__] - Check here for
Loyalty Program News. Opt in to receive our highly focused weekly newsletter
(sometimes more often with breaking news) with the latest on how to buy, sell,
trade, earn, get, share, give, and receive points in cruise ship loyalty
programs worldwide, including which lines are honoring other line’s status
points. We will never spam you.
Our goal is to be the "gas in lamp" on this single
focused topic of cruise line loyalty programs.
[Yes, now and then we might wander over to hotel & air programs too.
What prompted this?
There is a trend that started with the airline alliances that
carriers will 'code share' and allow members of one loyalty status program to benefit
from another program.
You can see that with the airline programs One World and Star
One World key members are shown on their site:
https://www.oneworld.com/and include American Airlines and British Airways:
Star Alliance key members are shown here:
https://www.oneworld.com/member-airlines/overview and include Untied, Air
Canada, and Air China.
Basically there are two major alliances.
Will cruise ships do the same?
In some ways there already are two groups --- Those under the
Carnival umbrella and those that are not.
According to Wikipedia Carnival controls 21% of the cruise
industry with 25 ships under the Carnival flag and another 75 plus ships under
nine other lines. There is some very limited reciprocity between lines. The
Carnival VIFP (Very Important Fun Person) program does not cross all lines.
There is a trend of cruise lines offering matching loyalty bonus
to traveler who switch lines, as shown in the MSC Loyalty Status Match offer --
The advent of travel companies doing status match is clearly
shown for air, hotel, & car rental at http://www.statusmatcher.com/ -- site
that reports on incidents of travel company accommodations to loyalty matching.
So, will this loyalty match phenomenon grow into cruise line
That the news story this blog will cover.
More news soon.
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